As a consumer I am very self-assured, I know what I like and what I don’t like. I like to shop both online and in store as I think they offer different benefits. Primarily I buy online from affordable sites such as Misguided and PrettyLittleThing for convenience and because they have all the current trends instantly. I enjoy the fast delivery and the thrill of waiting for a new package to arrive every day! Like everything though, the virtual method has its downs too, finding the right sizes can be difficult and returning items is annoying, especially if like me, you live in a small remote town in Devon!

However, I do also love to shop in store to get the experience of trying on clothes and seeing how they fit, also saving money on delivery costs is always a bonus. I like to be able to feel the quality of the fabrics and see the true representation of the garment, rather than having it modelled by a perfect 6foot goddess online. Shopping has always been a fun activity for me, ever since I was young girl my mum would take me to nearest city for a big day out and i would save all of my pocket money for weeks on end. We still regularly have our shopping trips now and the only thing that has changed is I drive us now not her!

As much as I love shopping in store it also has it’s negatives, for example during sale season, big name brands become more like jumble sales and sifting through the junk to find a good deal is hardly worth the energy. My pet peeve is falling in love with a piece and then not being able to find your size amongst the sales chaos.

Currently, I love the neon trend, especially bright lime green paired with an all black outfit. I like to stand out from the crowd but without looking like I am trying too hard to be unique. For me fashion is about looking as put together as possible with minimum effort. I love oversized hoodies and puffer coats especially in this weather!